Growing revenue doesn’t require a massive sales team—but it does require intentional leadership. In this interactive, hands‑on pre‑conference workshop, leaders will learn practical, real‑world strategies to drive sales growth whether they lead a formal sales team, a small group wearing multiple hats, or a business where “sales” lives across several roles. This session is designed for leaders who want clear systems, not sales theory. Participants will break down what actually drives consistent revenue, identify where growth stalls in lean organizations, and build simple, repeatable structures that make sales everyone’s responsibility—without burning out the leader or relying on heroic individual effort.